Search Strategy and Planning


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Programme Highlights

The Strategy and Planning module demonstrates how to build a Search Marketing Plan based on the Digital Marketing Institute (DMI) Methodology, which incorporates a process based on three distinct parts.

This 3-hour course Strategy and Planning module provides a structured approach for participants, bringing together all strands of the Professional Diploma in Search Marketing. The course lecturer will work through the planning process in detail and help participants to create a clear, structured planning document to help drive effective Search marketing for their organizations.

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