Pay Per Click Advertising - Search


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Programme Highlights

In this module, participants will learn about the key concepts relating to PPC advertising, including paid and organic search traffic, as well as the role of the keyword within online search and within the customer journey.

Cathal from @dmigroup teaching us all about PPC and social advertising on mobile! #3xedigital #mobileworld

Cathal Melinn, Paid Media Manager @ Digital Marketing Institute

The PPC Advertising – Search Module introduces the fundamental concepts of Pay-Per-Click Advertising and enables participants to develop the knowledge and skills to create and implement successful Pay-Per-Click (PPC) advertising campaigns.

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Study Time: 3 hrs

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