3 HOURS · ONLINE · NO PRE-REQS
After attending this course, participants will have a clear understanding of how to design, create and implement successful email marketing campaigns for your business. Note that this is not a technical course and will not teach you how to create email templates using HTML and CSS.
Email Marketing, when carried out properly is still one of the most effective forms of digital marketing thanks to the powerful reporting tools available to marketers. This course clearly explains how permission-based email marketing plays an integral part in digital marketing to increase customer reach and sales.
You will find out how to write, time and test campaigns as well as gain an insight into data protection considerations. Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy.
Advance your career in digital marketing
The Digital Marketing Institute gives you access to world class training and certifications
Flexible study options
24/7 access whenever and wherever you want
Validated by industry experts
Best practice learning designed by leading professionals
Globally recognised certification
Setting the standard for digital education
Increased earning potential
Scalable career opportunities and access to incentivizing salaries
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