Digital Display Advertising


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Programme Highlights

After attending this course, you will have a clear understanding of how to develop an online banner and display advertising campaign. You will also understand how the business of online advertising operates for all interested parties. As a publisher (ie a web site owner), you will get an understanding of how to monetise and optimise your income through your web site.

Display Advertising usually refers to the banners, images and text ads that appear on web sites. This module will provide you with a comprehensive understanding of the creation deployment and management of digital display advertising including display, search, affiliate, email, mobile & social. We give you a broad view of digital advertising opportunities and show you how to plan an online advertising campaign using display adverts. 

This module will help you to include display as part of an overall marketing campaign or use display on its own. We explain how to design and develop a comprehensive strategy for display advertising, write your creative brief and determine the best media and sites to meet your campaign objectives. You will also understand how to optimize your return on investment and we will show you how to correctly budget for your online advertising spend.

Advance your career in digital marketing

The Digital Marketing Institute gives you access to world class training and certifications

Flexible study options

24/7 access whenever and wherever you want

Validated by industry experts

Best practice learning designed by leading professionals

Globally recognised certification

Setting the standard for digital education

Increased earning potential

Scalable career opportunities and access to incentivizing salaries

Got Questions? Get Answers

We love questions, almost as much as we love providing answers. Here are a few samples of what we’re typically asked, along with our responses: 

Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

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