Social Media


7 Tactics to Become a Social Selling Pro

Digital Marketing eCommerce Social Media

The idea behind social selling is simple: today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase, and if the brands they support aren't making themselves available on those channels, then they're missing a great opportunity.

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5 Tips for Effective Influencer Outreach

Digital Marketing Social Media

Influencer outreach is a powerful alternative to traditional advertising and a very effective strategy for developing credibility and promoting awareness of your brand. An influencer is someone who has the ability to deliver your message and promote your brand to a large number of people. Since the audience already trusts the opinions of the influencer, they may be influenced to do business with you.

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20 Influencer Marketing Statistics that Will Surprise You

Content Marketing Digital Marketing Social Media

As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions. 

These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing.

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5 Tips to Boost Your Social Media Activities

Digital Marketing Social Media

Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but having a hard time keeping up with changing trends? 

Whether you're running your own business, specializing in boosting other people's businesses, or even starting out designing a personal branding strategy, it's essential that you understand how to make the most of your accounts on various social media platforms.

Here are a few suggestions on how to stay ahead of the game with your next social media campaign without running yourself into the ground. 

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How to Kickstart Your Social Media Marketing Career

Careers Social Media

Are you a digital marketing graduate looking for a new specialization? Or a mid-career professional looking to spice things up a little?

If you love social media, the good news is that there are plenty of jobs out there. There are even six-figure managerial positions available for those who are more experienced and can grow (and show) their business and leadership skills.

But beyond your pure love of social engagement, how do you move forward with a career in social media? We'll share a few tips here that will help you get noticed and gain the competitive edge you'll need.

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