How Can Digital PR Improve a Brand’s Presence?

Campaign Digital Marketing

Learn about digital PR and how it fits into the wider marketing and digital marketing context. Then get started with a digital PR strategy with these tips. 

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3 Examples of Successful Pinterest Campaigns

Campaign Digital Marketing Social Media

Are you someone who is interested in using Pinterest more but you're just not quite sure how? Well, you're not alone.

Many of us think of Pinterest as a place for just fashion, d├ęcor, and DIY crafts. And if we don't use it ourselves, it's probably not even on our radar for business.

So, what's all the fuss about? Let's take a good look at 3 examples of successful Pinterest advertising campaigns. 

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Why Digital Marketing is Important for Small Business

Campaign Customer Experience Digital Marketing

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even outdoor advertising. 

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge opportunities presented by the online space.

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5 Outstanding Examples of Automotive Marketing Campaigns

Campaign Digital Marketing

By 2020, the U.S. automotive industry is forecast to spend $14 billion on digital advertising. This significant growth demonstrates the importance of digital channels and the fierce competition in the sector.

The key to a successful marketing car campaign is creativity, to tug on customer's heartstrings and be memorable.

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How to Analyze and Increase Retention Rates

Campaign Digital Marketing eCommerce

When you run an online e-commerce site or digital business, your retention rate is a powerful force in keeping your business up and running. No matter how many potential leads and clients you acquire, it means nothing without the ability to retain them and continue to profit and provide top-notch service.

Learn how to keep your existing customers engaged and satisfied by following along with the helpful tips, tricks, and tools included in the following article.

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