While many organizations have focused on technologies and processes as part of their digital transformation, many continue to overlook a key factor in reaching digital maturity - their workforce.
As new disruptors enter the marketplace armed with in-house digital expertise, organizations are now realizing the importance of talent and how a lack of sufficient in-house skills will stunt growth.
Upskilling employees - current and future - in digital is key for transformation success. With digital now an integral part of any successful business, it's no longer just marketers that need to know the fundamentals. All teams from customer service to HR to finance need to understand what digital is, their role in it and its impact across the business.
Do you still need convincing? Our infographic below gives 10 reasons why offering digital marketing and sales training can transform the capabilities of your workforce and organization.