Social Media Marketing


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Programme Highlights

During this interactive, intensive course, you will learn how to build and develop a community of followers and fans online. You will also be introduced to some of the latest thinking and methodologies in social media marketing.

Social media marketing refers to the process of gaining traffic or attention through social media networks. This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks including Facebook, Twitter, LinkedIn and Google+.

It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR. You will learn how to leverage your company’s presence on social media platforms to generate more connections, build relationships with customers and boost your profits. We share with you a range of case studies of local and global businesses that are using social media effectively to build customer communities and manage their online brand.

Social media marketing is now one of the most important of the digital marketing channels. This course will teach you how to get started and then how to use social media marketing to increase your online traffic, build your business or develop your brand (for your company, or yourself). We will be using case studies from businesses that are currently using Facebook, Twitter & LinkedIn to effectively enhance their online presence and attract visitors.

Advance your career in digital marketing

The Digital Marketing Institute gives you access to world class training and certifications

Flexible study options

24/7 access whenever and wherever you want

Validated by industry experts

Best practice learning designed by leading professionals

Globally recognised certification

Setting the standard for digital education

Increased earning potential

Scalable career opportunities and access to incentivizing salaries

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We love questions, almost as much as we love providing answers. Here are a few examples of what we’re typically asked, along with our responses: 

Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

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