Mobile Games Marketing


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Programme Highlights

Programme participants will recognize a range of emergent trends in mobile games marketing and also be aware of relevant laws and guidelines, including privacy and data protection that pertain to the different aspects of mobile marketing.

The Mobile Games Marketing module considers how the mobile game ecosystem offers significant opportunities for targeted marketing to specific audience groups.

Participants be given statistics on mobile games consumption, taught to conduct audience analysis of different types of mobile gamers, and segment different gamer personas. The module also looks at the concept of ‘gamification’, and the idea of employing gaming protocols in non-game scenarios to solve problems and attract end users.

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