Introduction to Digital Marketing
3 HOURS · ONLINE · NO PRE-REQS
After attending this course, participants will understand how to develop an integrated and effective digital marketing plan that incorporates these various specialisms. In addition, you will know how to conduct ongoing analysis and measurement in order to manage and evaluate your digital marketing efforts and budgets.
The Introduction to Digital Marketing explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques.
his module will provide you with an understanding of what is involved in creating and implementing effective digital marketing campaigns. It also introduces the foundational aspects of digital marketing and covers areas including:
Search, digital display, email marketing, social media and mobile marketing, as well as analytics.
Advance your career in digital marketing
The Digital Marketing Institute gives you access to world class training and certifications
Flexible study options
24/7 access whenever and wherever you want
Validated by industry experts
Best practice learning designed by leading professionals
Globally recognised certification
Setting the standard for digital education
Increased earning potential
Scalable career opportunities and access to incentivizing salaries
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