Cross Channel


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Programme Highlights

Programme participants will recognize a range of emergent trends in cross-channel and also be aware of relevant laws and guidelines, including privacy and data protection that pertain to the different aspects of mobile marketing.

The Cross-Channel module reviews how the narrative and customer story for conveying brand, product and service marketing messages will be built across multiple digital marketing channels through different digital devices, and based on various mobile marketing platforms.

In the module, participants learn how to plan the Consumer Journey, from the search and inquiry stage, through to product selection, and purchase. Participants will learn about how different mobile channels can play a part in the Consumer Journey, and how consideration for the integrated-nature of consumer behaviours cross-platform requires a consistent customer experience regardless of device or operating system.

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The Digital Marketing Institute gives you access to world class training and certifications

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We love questions, almost as much as we love providing answers. Here are a few samples of what we’re typically asked, along with our responses: 

Where will my qualification be recognized?
Successful completion will earn you a certification that is mapped onto the European Qualifications Framework and recognized and respected at a global level.
Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

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