Professional Diploma in Digital Marketing

Did you know that there are 63.6 million active internet users in the UK?

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you.

The Professional Diploma in Digital Marketing will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.

Upon successful completion, you will become a Certified Digital Marketing Professional.

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Join over 32,500 members in over 100 countries!


Part-Time (30 Lecture Hours)






Validated by the Industry Advisory Council (IAC) Members Include:

Industry Validation
Foundation Certificate in Digital

Future-proof your career with an industry aligned professional certification

Digital technologies have changed the way we work, live and communicate. That’s why we have designed a professional certification that can make a real difference.

Boost your credibility and advance your career

This certification will provide you with an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

Foundation Certificate in Digital - Course
Graduate Professional - Certified Digital Marketing Associate

Who is this Professional Certification for?

This programme will enable you to learn everything you need to know in digital to kickstart or boost your digital career. It is perfect for:

Traditional marketers

Digital marketing professionals

Business owners

Recent graduates 

Career changers


Davin Kelly Testimonial - Twitter

“The knowledge I gained at the Digital Marketing Institute has helped me in my current role, executing marketing campaigns on a global scale.”

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What competencies will you gain?

By earning this certification, you will:

Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.

Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert. 

Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.

Competencies you will gain

Programme learning outcomes and content

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.


Syllabus & Course Overview

Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

— Read Less

Foundations of Digital Marketing

The Digital Marketing Foundations module will introduce you to conducting digital research, setting business objectives for a digital campaign and preparing the foundations for developing a targeted marketing strategy.


  • Principles of Digital Marketing
  • Developing Objectives
  • Digital Research
  • Teamwork
  • PROPEL Model

Website Optimisation

The Website Optimisation module will explore how to build and publish a well-designed, high-performing and optimised website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.


  • Concepts
  • Architecture
  • Web Design & Content
  • Optimise
  • Measure

Content Marketing

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.


  • Content Marketing Concepts
  • Research
  • Plan
  • Create & Curate
  • Publish
  • Measure Content Performance

Social Media Marketing

The Social Media Marketing module enables you to apply social media concepts and best practises to organic and paid marketing activities to run campaigns that yield ROI and meet business objectives.


  • Introduction to Social
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Communities
  • Campaign Concepts


The Search Engine Optimisation (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.


  • Introduction to SEO
  • Set SEO Objectives
  • Keyword Research
  • Optimise
  • Measure Performance

Paid Search

This module will enable you to achieve or exceed business goals by adopting a digital mindset.It will ensure you recognise the importance and value of a digital-first approach and learn how it brings agility to the business. You will understand S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).


  • Concepts
  • Launch
  • Manage
  • Measure

Display & Video Advertising

The Display & Video Advertising module will equip you with the technical understanding and skills to build and maintain an effective Display & Video advertising strategy.


  • Concepts
  • YouTube
  • Ad Formats
  • Creation
  • Target
  • Measure

Email Marketing

The Email Marketing module will teach you the fundamentals of email marketing and how to strategize your delivery plan to test, optimise and report on the performance of campaigns


  • Fundamentals
  • Email Strategy
  • Email Design
  • Campaign Delivery
  • Testing & Optimising
  • Marketing Automation


The Analytics module will help you understand the basic concepts of using analytics in digital marketing from initial set-up to reporting. You will be able to recognise the fundamentals of web analytics to draw actionable conclusions from data and create a Google Analytics account to glean insights about traffic and audiences.


  • Concepts
  • Set Up
  • Goals
  • Report
  • Analyse

Digital Strategy

The Digital Strategy module uses the PROPEL planning model (Plan, Research, Objectives, Propose, Execute and Learn) to teach you how to design complex, long-term digital marketing strategies that service marketing and commercial objectives


  • Concepts
  • Plan
  • Research
  • Objectives
  • Prepare
  • Execute
  • Learn

Supporting your online learning journey...

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading.

An extensive content library how you need it, when you need it.

Foundation Certificate in Digital - Screens

Certification Roadmap for Industry Professionals

Our suite of certifications enables professionals - at all stages of their career - to progress from Associate to Master to learn relevant and industry aligned skills that can be applied to any role to drive career success.

Certification Roadmap
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Deadline for Enrollment is Friday, Dec 21st

Delivered by industry leading experts, you will be introduced to the most relevant and transformative aspects of digital

Our specialist product team work closely with leading industry experts to create, review and update the learning outcomes on a regular basis.

Validated by the Industry Advisory Council (IAC) Members Include:

Industry Validation
Margaux Denneulin - Subject Matter Expert - Hubspot
Davin Kelly - Professional Diploma in Digital Marketing - Twitter

92% of our graduates have said that our course has had a positive impact on their career

Our certifications, developed in conjunction with industry giants and world-class practitioners, have helped a generation of professionals advance their careers.

What our alumni have to say

Anna Moldovan - Google
Sinead Holmes - Oracle
Davin Kelly - Twitter

Frequently asked questions

Who should take this digital marketing course?

Anyone can apply for the Professional Diploma in digital marketing. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick-start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

How much does this digital marketing course cost?

The Digital Marketing Professional Certification costs to study online. This includes all course materials and the examination fee (first attempt only).

How long is this digital marketing course?

The digital marketing professional certification is approximately 30-hours of digital marketing course content. The Certified Digital Professional Course is delivered online. You can access your digital marketing course content wherever and whenever you want.

How is the digital marketing certificate assessed?

The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt

Where will my qualification be recognised?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business's online lead generation and customer engagement.

Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • Constantly updated and relevant practical and thought leading content 
  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
Continuous Professional Development Area

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career.


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Certified Digital Marketing Professional Benefits

Study online with the Digital Marketing Institute