Insight

MISSING THE MARK

THE DIGITAL MARKETING SKILLS GAP IN USA, UK & IRELAND

As the digital economy continues to experience huge global growth, digital transformation is wielding an inescapable influence on every organization across every industry. In order to survive, organizations have had to adapt their marketing methods and techniques to plan for their digital future.

Despite the growing demand for relevant digital marketing skills across industries, the number of professionals with the right digital know-how is in decline.

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