When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we can expect to see about 80% of internet traffic in the form of videos by 2019. And the success of Instagram Stories is an example of how easy video creation and production have become popular. Instagram Stories had double the users that Snapchat had, and that's after launching as of August 2018, at which point they were sitting at about 400 million users.Read More
The idea behind social selling is simple: today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase, and if the brands they support aren't making themselves available on those channels, then they're missing a great opportunity.Read More
Influencer outreach is a powerful alternative to traditional advertising and a very effective strategy for developing credibility and promoting awareness of your brand. An influencer is someone who has the ability to deliver your message and promote your brand to a large number of people. Since the audience already trusts the opinions of the influencer, they may be influenced to do business with you.Read More
As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions.
These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing.Read More
Are you a digital marketing specialist who’s curious about how to get more engagement out of social media? Or perhaps you’ve been in digital marketing for a while, but having a hard time keeping up with changing trends?
Whether you're running your own business, specializing in boosting other people's businesses, or even starting out designing a personal branding strategy, it's essential that you understand how to make the most of your accounts on various social media platforms.
Here are a few suggestions