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Get the competitive edge in 2017 with a Professional Diploma in Social Media Marketing. Download a brochure to find out more.

Professional Diploma in Social Media Marketing


Develop a detailed understanding of key social media specialisms including content marketing (both creation and distribution), and the social media platforms on which you can promote this content, such as Facebook, Twitter, LinkedIn, Google+ and YouTube.

The Social Media Marketing diploma is suitable for people who are responsible for the planning, execution and management of social media campaigns. This diploma is suitable for any level of skill or experience. Social media specialists, enthusiasts, executives or anyone who would like to enhance their social media marketing knowledge within an overall digital marketing context would excel on this course.

Professionals are advised to apply in advance to secure their place.

The next enrollment deadline is Wednesday, 18th January.

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What You'll Learn

Introduction to Social Media Marketing

This introductory module will familiarize you with the concept of social media marketing as a key driver of your business’s overall digital marketing strategy. You will understand the foundation principles and key channels of social media marketing, and learn how to develop an integrated, effective social media marketing strategy that will complement your business goals. 

You will be able to recognize the value of ongoing monitoring and analysis to optimize your social media efforts and spend.

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Content Creation

The Content Creation module will introduce you to the concept of engaging with and acquiring customers through the creation of relevant, compelling content. You will understand the value of social amplification and what incentivizes your target audience to share content across social media platforms. You will learn how to leverage social listening to monitor both your competitors and your own brand in order to determine the best performing content types and topics to engage your audience. 

This module will equip you with the knowledge and skills to create and implement a persuasive content calendar targeted at a variety of appropriate personas in order to maximize engagement and conversion.

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Content Outreach

You will learn about the concept of content seeding and promoting, and how you can distribute content efficiently and effectively across social media platforms to achieve maximum reach. 

You will acquire an understanding of how to promote content and the importance of paid promotion within a content strategy that aims to circulate relevant, highly shareable content. In this module, you will learn how to set feasible objectives, promote your content for maximum results, and conduct influencer outreach in order to guarantee the best possible reach and visibility for your brand across all social media platforms.

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The Facebook module provides you with a comprehensive understanding of how the platform can facilitate community building and management, content marketing and brand promotion. You will learn how to use Facebook for business and be able to develop and manage a Facebook Business Page. You will also be able to create and serve a variety of Facebook ads, and plan an overall Facebook advertising strategy that includes setting relevant KPIs and ongoing measurement.

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This module will demonstrate to you the value that Twitter can provide to businesses as a marketing and brand promotion platform. You will be equipped with the ability to set up and manage a Twitter account for business, and know how to optimize your profile to attract and engage customers. 

You will learn how to use Twitter to target potential customers and be able to leverage a variety of platform-specific features, such as hashtags, Direct Messages, and advanced search options. You will also learn how to use Twitter’s native analytics platform to measure your activity on the channel.

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The LinkedIn module gives you a comprehensive understanding of the benefits to incorporating the use of LinkedIn into your social media marketing strategy. You will learn how to develop your personal brand by creating a compelling profile and developing and engaging with valuable LinkedIn connections. You will also be able to create, manage and join a variety of LinkedIn groups, and use them to stimulate engagement and expand your network. 

The module will teach you how to use LinkedIn as an advertising platform and create and run customized ad campaigns and cover everything from ad copy creation to measurement. You will also become familiar with a range of platform features, including Pulse, LinkedIn’s native publishing platform and SlideShare, and learn how to use these features to advance your social media marketing goals.

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This module will equip you with the skills you need to get the most out of Google+. You will be able to set up and optimize Google+ Business Pages and Communities, and understand how they can be used to facilitate discussion, share content and establish your brand as an industry thought leader. 

You will learn how to use Google+ to generate engagement with existing connections, and extend your reach with new ones. You will learn how to leverage platform-specific features including Events and Hangouts, and understand how they can increase your brand visibility and reach. 

You will recognize the relationship between Google+ and enhanced search rankings, and learn about the range of social plugins available for you to consolidate your Google+ presence, such as +1 buttons and Google+ badges.

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The YouTube module provides you with a comprehensive understanding of how YouTube works as a content sharing platform and how this can be introduced into a broader marketing strategy.

This module will equip you with the crucial skills needed to make your brand's video content searchable and you will emerge aware of the wide range of YouTube social media plugins available

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Future Trends

This module examines the latest emerging trends in social media and new platforms on which you can share your content.

You will also learn about other social media platforms, such as Instagram, Tumblr, Pinterest and Flickr. The aim of this module is to equip you with the skills you need to take on any social media platform and integrate it into your social media marketing strategy

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Social Media Strategy and Planning

The Strategy and Planning module ties the other modules in the Professional Diploma in Social Media Marketing together.

You will emerge with the essential skills needed to create a successful model for a social media marketing strategy from scratch and implement it.

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Advance your career in Social Media marketing

Further your career and achieve more with the Digital Marketing Institute

Flexible study options

Whether you are studying at home, or on a tablet on your way to work, you can enjoy 24-hour access to video lectures, slide presentations, practical exercises, quizzes and a supportive student network. Never fear missing a class again.

Designed and validated by industry experts

We bring together the world’s leading digital brands and agencies to review and approve your syllabus and course content. We work with companies such as Google, Facebook and Twitter to define a syllabus that will develop your digital career.

Internationally Recognized Accreditation

The Digital Marketing Institute is the global certification standard in Digital Marketing, producing more graduates trained to a single digital standard than any other certification body.

Experience the Global Standard

Our courses are taught in over 70 countries around the world and we have trained more graduates to a single digital education standard than any other certification body.

Our Alumni thrive

Our students are working for top companies across the globe!

Over 92% of graduates say that the Digital Marketing Institute qualification has had a positive impact on their career

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Based on your location we have a selection of learning options for you.

Study online with the Digital Marketing Institute

Study Time: 30 hours
Assessment: 3 hr multiple choice exam
Resources: Video lectures, slide presentations, practical exercises.
€2 175.00

Study with an approved partner

Our global network of education partners is dedicated to prodiving high-quality digital education. Select your ideal partner to acquire a globally recognized professional qualification in digital marketing.

Got Questions? Get Answers

We love questions, almost as much as we love providing answers! Here are a few examples of what we're typically asked, along with our responses.

Do I need to have a marketing background to take the Professional Diploma?
Anyone can apply for the Professional Diploma. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. The only prerequisite is that you have an interest in digital marketing and want to progress your career.
Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

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