Professional Diploma in Social Media Marketing

In 2019, there will be 2.7 billion global social media users, making social networks the ideal platform to engage with and influence customers.

This specialist course is perfect for social media lovers. It will help you understand how to develop and curate shareable content and introduce you to the importance of marketing automation, strategy and planning. 

Most importantly, it will explore the intricacies of key platforms such as Facebook, Twitter, Instagram and Linkedin along with social apps and social video.

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Flexible Payments.
Flexible Learning.
Happy Careers!

To make learning even easier, you can now spread your payments out over 12 months. Get all the great benefits immediately using a plan that works for you!

Validated by the Global Industry Advisory Council (GIAC) Members Include:

Professional Diploma in Digital Marketing

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you.

The Professional Diploma in Digital Marketing will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.

Upon successful completion, you will become a Certified Digital Marketing Professional.

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Join over 32,500 members in over 100 countries!


Part-Time (30 Lecture Hours)






Validated by the Global Industry Advisory Council (GIAC) Members Include:

Industry Validation

Program Learning Outcomes & Content

Becoming a Certified Social Media Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective social media campaigns.


Syllabus & Course Overview

In just 30 hours, you will be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success.

— Read Less

Social Research

The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.


  • Introduction
  • Audience Research
  • Competitive Research
  • Cultural Research
  • Data: Analysis & Strategy

Content Creation

The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.


  • Content Planning
  • Content Creation
  • Scheduling Content
  • Content Strategy

Content Outreach

You will be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly sharable content.


  • Content Publishing
  • Content Analysis
  • Content Strategy
  • Content Targeting


The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.


  • General Concepts
  • Pages
  • Platform Features
  • Advertising
  • Campaign Execution & Analysis


This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.


  • Setup
  • Features & Functions
  • Periscope
  • Content Promotion
  • Campaign Optimisation


The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.


  • General Concepts & LinkedIn Context
  • Personal Brand Presence
  • Company Brand Presence
  • Platform Features
  • Advertising
  • Analytics

Social Apps

Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.


  • General Concepts
  • Instagram Features
  • Snapchat Features
  • Account Management
  • Advertising
  • Analytics

Social Video

The Social Video module will introduce you to the concept of social video marketing. Focussing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.


  • Introduction
  • Youtube Setup
  • Creative Strategy
  • Audience Development
  • Advertising & Analysing

Marketing Automation

The Marketing Automation module aims to empower digital marketers to automate their marketing processes in the areas of lead management, lead generation, lead nurturing, sales enablement, social media marketing automation and customer evangelism.


  • General Concepts
  • Lead Management
  • Lead Generation
  • Analysis & Optimisation

Strategy & Planning

Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.


  • Social Media Strategy Planning
  • Strategy Research
  • Content Creation
  • Performance Reports
  • Analysis & Optimisation

Become a Successful Social Media Expert

Social Media is a crucial part of any digital marketing strategy as it helps promote brand awareness, build trust and increase sales. This professional certification is designed to help you become the best social media marketer you can be!

Professional Diploma in Social Media Marketing

Become a Certified Social Media Professional

At the Digital Marketing Institute, we work with experts from the largest social media companies in the world to develop an exciting certification program that will help you progress in your social media career.

Foundation Certificate in Digital - Course
Graduate Professional - Certified Digital Marketing Associate

Who is this Specialist Certification for?

Gaining a social media marketing certification will assure you have the essential skills and knowledge needed to excel as a social media professional. It is ideal for:

Social Media Specialists

Social Media Executives

Digital Marketing Professionals

Business Owners

Career Changers


Davin Kelly Testimonial - Twitter

“Shortly after completing the course I was offered a position at Twitter, as a Marketing Operations Specialist, where my digital marketing skills are put to use on a daily basis.”

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Competencies you will gain

What competencies will you gain?

By earning this certification, you will:

Develop and implement social media strategies that foster trust and increase sales

Boost brand awareness with outstanding shareable content

Learn how to leverage the creative life cycle of social videos for audience development

Gain expertise from key platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat and Youtube

Analyze and optimize campaign results

Supporting your online learning journey

Through this course, you will have the opportunity to study online via our dynamic online learning environment, known as the Class Network which provides you with access to:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading

An extensive content library how you need it, when you need it

Foundation Certificate in Digital - Screens

Certification Roadmap for Industry Professionals

Our suite of certifications enables professionals - at all stages of their career - to progress from Associate to Master to learn relevant and industry aligned skills that can be applied to any role to drive career success.

Certification Roadmap
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Deadline for enrollment is April 24th

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Delivered by industry leading experts, you will be introduced to the most relevant aspects of social media that will excel your career.

Our specialist product team works closely with leading industry experts to create, review and update the learning outcomes on a regular basis.

Validated by the Global Industry Advisory Council (GIAC) Members Include:

Industry Validation
Margaux Denneulin - Subject Matter Expert - Hubspot
Davin Kelly - Professional Diploma in Digital Marketing - Twitter

Did you know that 74% of our graduates are employed in digital marketing roles?

Our certifications, developed in conjunction with industry giants and world-class practitioners, have helped a generation of professionals advance their careers.

What our alumni have to say

Anna Moldovan - Google
Sinead Holmes - Oracle
Aleksandra Nenadovic - JP Morgan Chase & Co.

Frequently asked questions

Do I need to have a digital marketing background?

Anyone can apply for the Specialist Certificate in Social Media Marketing. A background in a related discipline is not required – the aim of the Social Media Marketing Specialist Certificate is to allow you to learn everything you need to know about social media marketing; and to kick-start a new and exciting career.

The 30 hour programme teaches you everything you need to know to become a social media marketing expert. Each of our ten modules are taught by expert industry professionals, who will take you through the core social media specialisms and teach you the principles of effective social communication.

How much is the social media marketing course?

The Specialist Diploma in Social Media Marketing costs to study online.

The fee includes all course content and the examination fee (first attempt only).

Who should take this social media course?

The Specialist Certificate in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.

You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.

This specialist certificate is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.

Where will my qualification be recognised?

Our qualifications are world class. This allows you to take your Social Media Marketing Certification with you, no matter where your exciting career may take you.

How is the Social Media Marketing Certificate assessed?

The Specialist Certificate in Social Media Marketing is assessed by one three hour exam. These are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres. Candidates need to achieve a minimum of 60% to pass the exam.

Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Membership: Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • Constantly updated and relevant practical and thought leading content 
  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
Continuous Professional Development Area

Become a Certified Social Media Marketing Professional

Boost your credibility, improve your knowledge and ensure customers share, tweet and pin your path to social media success.


Now with new payment plans.

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Certified Digital Marketing Professional Benefits

Study online with the Digital Marketing Institute

€1 700.00