Foundation Certificate
in Digital

Whether you work in finance, customer service, HR, sales IT or admin, a knowledge of digital is expected; nowadays it’s even required.

The Foundation Certificate in Digital is designed for all roles and industries and will provide you with a fundamental understanding of digital to build the capabilities of your role, team and organization.

An entry-level certification it will focus on social media, email, social customer service, challenges and risks along with equipping you with a digital mindset.

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Foundation Certificate in Digital | Digital Marketing Institute

92% of our graduates have said that our course has had a positive impact on their career

Becoming a Certified Digital Marketing Associate will provide you with the fundamental knowledge needed to understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

Course fee is


The deadline for enrollment is July 4th.

Module Overview

Become a Certified Digital Marketing Associate

Become a Certified Digital Marketing Associate

Gaining a digital marketing certification will assure you have the essential skills and knowledge needed to excel as a professional.

We work with industry giants, such as Google and Facebook, to design and develop our courses and the standards that define the digital skills required of all professionals.

Our certifications deliver best current practice, theory and applied skills in digital, and are recognized and respected across industries.

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The knowledge I gained at the Digital Marketing Institute has helped me to execute marketing campaigns on a global scale.

Davin Kelly, Twitter Read More

The chance to learn from the very tenured lecturers that they have on staff was the main draw for me.

Kelly Herbst, Hubspot Read More

This qualification has allowed us to cement our reputation as digital experts at a time when there seems to be an abundance of cavalier social media experts.

Riki Neill, RNN Communications Read More

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Build a solid foundation in digital by booking your place today

Study online with the Digital Marketing Institute

Study time: 6 hours
Assessment: 1 hr exam
Resources: Video lectures, practical exercises, and an online forum

Got questions?

Who should take this digital marketing course?

Anyone can apply for the Professional Diploma in digital marketing. 

A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career. 

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

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How much does this digital marketing course cost?

The Professional Diploma in Digital Marketing costs to study online. 

This includes all course materials and the examination fee (first attempt only).

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How long is this digital marketing course?

The digital marketing diploma is approximately 30-hours of digital marketing course content.

The professional diploma in digital marketing is delivered online. You can access your digital marketing course content wherever and whenever you want.

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How is the digital marketing diploma assessed?

The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centers. 

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

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Where will my qualification be recognized?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

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What topics are covered in this course?

All aspects of digital marketing are included in this course. From the course overview, you will see that the professional diploma in digital marketing includes the following modules:

- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC, AdWords)
- Social Media Marketing
- Email Marketing
- Digital Display Marketing
- Mobile Marketing
- Digital Marketing Analytics
- Digital Marketing Strategy & Planning

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Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business's online lead generation and customer engagement.

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How strong are
your digital skills

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.


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