Mobile Commerce


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Programme Highlights

Participants will recognize a range of emergent trends within mobile commerce and will also be aware of relevant laws and guidelines, including privacy and data protection, which pertain to the different aspects of Mobile Marketing.

The Mobile Commerce module helps students learn about the networks, systems and consumer behaviors that combine to make up the mobile commerce ecosystem.

Participants will learn about the main market players, both portals and system providers, and learn how mobile commerce operates in terms of mobile Commerce websites, mobile Wallets, mobile Payments, mobile Coupons, and mobile Vouchers.

The scale and potential of Mobile Commerce is dealt with in the module; participants will learn how mobile commerce operates throughout different sectors including retail, transport, and consumer banking.

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