Digital Display Advertising
3 HOURS · ONLINE · NO PRE-REQS
After attending this course, you will have a clear understanding of how to develop an online banner and display advertising campaign. You will also understand how the business of online advertising operates for all interested parties. As a publisher (ie a web site owner), you will get an understanding of how to monetise and optimise your income through your web site.
Display Advertising usually refers to the banners, images and text ads that appear on web sites. This module will provide you with a comprehensive understanding of the creation deployment and management of digital display advertising including display, search, affiliate, email, mobile & social. We give you a broad view of digital advertising opportunities and show you how to plan an online advertising campaign using display adverts.
This module will help you to include display as part of an overall marketing campaign or use display on its own. We explain how to design and develop a comprehensive strategy for display advertising, write your creative brief and determine the best media and sites to meet your campaign objectives. You will also understand how to optimize your return on investment and we will show you how to correctly budget for your online advertising spend.
Advance your career in digital marketing
The Digital Marketing Institute gives you access to world class training and certifications
Flexible study options
24/7 access whenever and wherever you want
Validated by industry experts
Best practice learning designed by leading professionals
Globally recognised certification
Setting the standard for digital education
Increased earning potential
Scalable career opportunities and access to incentivizing salaries
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