Global Industry Advisory Council

The Digital Marketing Institute, as the leading authority in digital marketing, provides the most widely taught set of Certification Standards in digital marketing and social selling for learners, educators and industry.

global iac

Setting the Standard

global iac

Global Standards

To promote excellence in the digital marketing and digital sales sectors and to strengthen the profession through the creation of relevant supporting standards, insights and practices that can be applied globally, we have created a unique collaboration through the Industry Advisory Council (IAC) with educators, industry and influencers to ensure current and future trends.


At the core of the Industry Advisory Council’s work is the identification of current and future trends, contributing to 'best practice' advice, industry research and insights for professionals and the industry. This offers guidance on an educational framework to support the development and promotion of the profession and the opportunities for individuals and businesses.

The Global IAC meets twice annually to actively set the agenda for the digital marketing and selling professions, also contributing to ongoing research and content on current and future trends in the industry.

Global IAC Members

Members are invited from global leadership companies and organizations that constitute business and consumer leadership, engagement and innovation in technology, platforms, brands, agencies and influencer domains. All members agree to Global IAC Governance terms which are published and annually reviewed under confidential terms of engagement.


Global Industry Advisory Meeting

Sep 14th 2018, New York

(From R-L) Ken Fitzpatrick, CEO Digital Marketing Institute, Michael Goeden, Digital Marketing Insititute , Ardi Kolah Henley Business School, Lee Odden Toprank Marketing, Frank Hattann Microsoft, Brian Lavery AccuWeather, Larry Kim Mobile Monkey, Ty Heath LinkedIn, Tami Cannizzaro CA Technologies, Julie Roehm Abra, Olivia Kearney Microsoft, Tony Appleby Project Strategy Consulting, Mia Mora Google, Barry Thomas Coca-Cola, Gabe Villamizar Lucidchart, Patrick Dolan IAB,Tom Kendall IBM, Mark Evans DirectLine Group, Mark Kilens Hubspot, John Hurley Digital Marketing Institute, Keith Moor Santander, Ted Weissberg, Chairman Digital Marketing Institute, (other members Shuvo Saha Google, Amy Brooks Facebook, David Moore WPP Digital, Andrew Mortimer SKY, Mina Seetharaman, The Economist

Global Industry Advisory Council Members

Andrew Mortimor
Brian Lavery
Guillermo Miranda
Lee Odden
Mina Seetharaman
Tami Cannizzaro
David Moore
Julie Roehm
Mark Evans
Olivia Kearney
Tom Kendall
Ardi Kolah
Frank Hattan
Keith Moor
Mark Kilens
Patrick Dolan
Tony Appleby
Barry Thomas
Larry Kim
Mia Mora
Shuvo Saha
Tyrona Heath


Industry ready courses