Train your staff and achieve digital success
What is digital transformation?
While 87% of companies believe digital technologies will disrupt their industry, only 44% are adequately prepared.
As a digital specialist, our goal is to equip organizations with the training they need to transform their digital capabilities by focusing on strategy, culture and people.
With many companies reporting finding employees with digital know-how a growing challenge, our tailored digital programs focus on the mindset, skillset and toolset of training to help you develop the best talent in-house.
Why do businesses need digital transformation?
40% of organizations are unable to find sufficient talent to handle their digital marketing workloads
70% of large companies say their digital marketers are strong in
some areas but weak in others
Only 23% of employees have the digital capabilities required to achieve business outcomes
Only 19% of organizations in the US and UK provide essential digital training support
What our clients say
“I had the greatest degree of confidence in the Digital Marketing Institute, both in terms of quality of content and their global certification standard, which we could apply across all of our markets.”
Head of Global and Commercial Learning and Development
How can we help progress your digital transformation?
In just 5 easy steps, one of our Digital Transformation Consultants can
help your business and staff transform
We identify the digital competencies of your workforce to enable digital transformation
Evaluate and design the best training program to achieve digital transformation
Train your staff in a way that suits the digital transformation needs of your business
Assess & Validate
Assess your staff post-training and validate your investment
Return on Investment
Examine the impact of digital training on the transformation of your business
What the experts say
"Digital technology has changed so much for businesses. It has created a sense of urgency and given consumers an unprecedented level of control."
Sade Council,Digital Strategist & Subject Matter Expert,
What corporate training options do we offer?
Our corporate training programs can be delivered in a variety of
ways to suit the needs of your workforce.
Available anywhere at anytime
A combination of online and classroom
Tailored workshops delivered by digital experts
Whatever option you prefer, we can help
What is digital transformation?
Digital transformation is a stepped program of business improvements involving people, processes and tools. It is geared towards maximizing the potential business contribution of online technologies and media.
How do I build a training case for my business?
The best way to build a case for training is to demonstrate what areas your staff require upskilling in. We can help assess the digital skills of your team and provide an analysis that benchmarks your in-house skills with those of your industry.
What is the real value of digital?
With 3.7 billion internet users worldwide, digital technologies present companies with endless opportunities to engage with and influence customers. The best way to compete in today’s digital world is having staff that know how to use and capitalize on digital technologies.
How can I measure ROI?
We can provide you with the ROI of the training program by assessing the skills of employees pre and post-training. This will demonstrate the business impact and also show how it has helped improve the knowledge and productivity of your staff.
How do I know what training my team needs most?
The best way to know what training your team needs is to assess what skills they have. Using our proprietary digital assessment tool, we can benchmark the skills of your workforce against their peers and industry. Once we have identified your strengths and weakness, a program can be developed that is unique to the needs of your business.
Why should I choose the Digital Marketing Institute over other training providers?
With over 18,000 digital certified professionals worldwide, a network of over 100 education partners worldwide and a proven track record of working with large global corporates, we set the standard for digital marketing and selling across markets and industries.