Many brands use content marketing to build awareness and extend their reach – much fewer use it to generate revenue. Blogging may not be the first conversion channel that’s front of mind for marketers, but it has the potential to be a powerful and authentic method for generating and nurturing leads. In fact, marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts.Read More
55% of email is now opened on a mobile device, a statistic which confirms that more email is read on mobile than on desktop. As desktop opens steadily decline, being able to execute marketing campaigns that display and operate effectively on mobile devices is an essential skill. Any marketer’s overall objectives will include increasing engagement and customer acquisition. The key? Mobile-friendly email marketing.Read More
Job availability and security are important qualities for most members of the global workforce. If you want to keep pace in your industry and excel in your employment, you will, undoubtedly, be expected to have a certain degree of digital capability.
As organizations invest more in digital marketing and branding, there has been a complementary surge in recruitment, with 150,000 digital jobs estimated to be created by 2020. Find out which up-and-coming digital specialisms could be your next big move.Read More
Digital transformation is a phrase that connotes multinational organizations shedding traditional, outdated marketing strategies and sales processes in favor of embracing automated workflows and instant online customer interactions. At a more granular level, it is helping sellers to adapt their approach towards increasingly empowered customers.
A recent IBM preference study showed that cold calling, once a tried and trusted sales technique, is ineffective 97% of the time – a figure that has been rising 7% per annum since 2010.Read More
Whether you want to progress personally or professionally, the answer to your success is simple. Online learning is a strategic, attainable way to keep pace with your industry, and best position yourself as an asset to any organization.Read More