How to Design Snapchat Ads for Small Business

Digital Marketing Social Media

Have you always wondered about Snapchat and how well it might work as a marketing tool? Or perhaps you're an Instagram fan who hasn’t seen great results lately and you’re looking for an alternative?

Read on to find out how you can make the most out of Snapchat ads with our comprehensive guide.

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5 Companies Dominating Content Marketing

Content Marketing Digital Marketing

Content marketing is central to digital marketing activities in that it permeates almost every aspect of a business, from social media to website development and everything in between. 

In this content marketing guide, we will look at five standout companies that are leading the field. They are an inspiration for emerging content marketers and are great companies to follow for emerging and experienced digital marketing professionals and anyone looking to start their own business.  

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Know the Score: How to Boost Your Social Selling Index

Customer Experience Digital Marketing

Social Selling Index (SSI) is a tool that measures our capability with regards to selling a brand or product via social channels. Having a sense of our SSI allows us to become better marketers and salespeople and observe how successful we are with engagement. The better our SSI is, the more we’ll be able to sell ourselves and our products.

What are some best practices for SSI and how do we improve it? Read on for more information.  

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How to Build an Influencer Marketing Strategy

Content Marketing Digital Marketing

There’s no doubt about the fact that that influencer marketing is huge these days, with more than 70% of brands using influencers as a part of their marketing strategy this past year. The majority of these brands found success -- and indeed influencer marketing can be an effective tool for newer entrepreneurs who are scrambling to get a piece of the action or even for businesses who are already established and are looking for new ways to reach certain audiences.

Influencers have a ton of credibility and authority in a given field, and to that end, they’re excellent people to turn to if you’re thinking of marketing a product that fits the brand. But bear in mind that, the bigger a person is, the more they may expect in the way of compensation. Here’s a breakdown of some of the things you should be doing if your goal is to pursue an influencer marketing strategy.

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7 Key Ingredients of a Successful Digital Marketing Strategy

Campaign Digital Marketing

Are you looking to understand how to create a digital marketing strategy for a client, or even for yourself? If you’re just starting out in the industry practicing on your own is a great way to get experience.

The way you approach a digital marketing plan will vary based on an individual business’ goals, but there are definitely a few things to bear in mind that will keep you on the path to success. If you’re involved in digital marketing and you’re looking to a strategy, follow this guide to keep you on track!

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