How Email Marketing Can Turn Leads Into Sales

Digital Marketing Email Marketing

There are many ways that email marketing can help grow your business, and one of the most important is that it allows you to reach out to people who have visited your site without converting, meaning you can target qualified leads through email to get a second chance at a conversion. 

However, to nurture a lead like this, it’s integral that you personalize and customize your communications, use the right types of emails at the right time, and use promotional emails strategically to avoid overwhelming leads that haven't been fully cultivated.

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Traits of a Successful Digital Marketing Professional

Careers Digital Marketing

Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and much more, so the traits required to succeed are many and varied. 

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2 Key Formulas for Understanding Your PPC Data

Campaign Digital Marketing

Pay per click advertising is a highly targeted and effective marketing tool, but in order to understand how it’s working for you, there are certain metrics you need to track and formulas you need to know to calculate the true value of your PPC efforts.

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Which Social Media Platforms Should You Use for Your Business?

Digital Marketing Social Media

92 percent of marketers say that social media has helped increase exposure, which means that if you aren't using social media to its fullest, you're missing out on a huge opportunity. 

But getting started can be difficult, and even something as seemingly simple as choosing a social platform can be more complicated than you'd think. In this blog, we'll help you to determine which platform will give you the exposure you're looking for with the right audience.

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The Beginner’s Guide to Programmatic Advertising

Digital Marketing Social Media

If you or your business uses online advertising, you will have heard people raving about how programmatic ads have changed the landscape. 

In this article, we will break down just what programmatic advertising is, explain targeting best practices and look at who is doing it right.

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