Why Marketers Should Care About Privacy Rulings

Content Marketing Digital Marketing

Privacy is the number one concern from online consumers, with 86% of users taking active steps to improve their safety online, according to Brandon Gaille. And as more data privacy regulations and guidelines are put into action by governments, industries and privacy organizations around the world, it’s becoming increasingly important that marketers understand these rules and follow them - or face penalties and/or fines. 

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7 Steps to Building Your Personal Brand

Careers Digital Marketing

Whether you’re searching for a better job, looking for a promotion, considering changing careers or growing your network, building a personal brand can help you reach your goals. As marketers, we often market services and products but forget that we also need to market ourselves! Follow these seven steps to get started. 

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Content Promotion: How to Balance Organic Results with Paid Ads

Content Marketing Digital Marketing

Marketers work countless hours to plan, create and design their content. However, when it’s time for promotion, many fail to find success. According to data research by PointVisible, only 22% of marketers feel "extremely" or "very" successful with their content marketing efforts, and promotion is a big part of that. 

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How to Inject Personalization Into Your Marketing Strategy

Content Marketing Digital Marketing

Tailoring your promotional messages to customers by identifying unique customer traits allows you to reach customers on an individual level instead of pushing one message out to the masses. 

Personalization can be introduced in website copy, eBooks, webinars, emails, social media posts, interactive content and beyond. Here are a few ways you can implement personalization into your marketing strategy.

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3 Ways to Create Mobile-Friendly Content

Content Marketing Digital Marketing

It’s no secret that mobile traffic continues to soar. According to Statista, in 2016, 43.6% of all website traffic worldwide was generated through mobile, up from 35.1% in the previous year. 

Despite this widespread use of mobile devices, some marketers have yet to optimize their websites, ads and images for mobile success. Here are three ways to ensure you’re ready to face the mobile-heavy marketing world of 2017.

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