Deciding to embark on a social media marketing campaign can be equal parts thrilling and daunting. Steering an audience to focus on a particular idea and engaging with followers is an exciting concept.
But before you send out your first tweet or publish your first Facebook post, you need to come up with an idea that will resonate with consumers. It's the starting point for planning any social media campaign.Read More
Google Analytics is a digital marketer's best friend. It's a rich source of relevant website data any business strategist can use to analyze their own sales process and identify areas of strength along with inefficiencies. But do you know exactly what to look for when you read analytics data?Read More
YouTube's growth over the past decade-plus has been pretty mind-blowing, and the statistics paint an incredible picture. It's become the second largest social media platform with over 1.5 billion monthly users, second only to Facebook's two billion and more than twice the amount on Instagram, which is 700 million.Read More
Getting started in content marketing, especially if you're working at a startup, can seem daunting. It involves more than simply creating stimulating, engaging blog posts, videos, and infographics to drive sales, which is difficult enough as it is, but also you have to be an expert in spreading awareness across the digital world.Read More
Influencer marketing has been around since the late 1800s, but it’s only recently become a crucial strategy in digital marketing. Previously, we would have just called it “word-of-mouth.” However, with the growing number of influencers who are popular on platforms like Facebook, Instagram, blogs, and other social channels, digital marketers who want a successful and comprehensive strategy to grow a business cannot ignore this important tool. That being said, it’s also important to know how to measure the success of an influencer marketing campaign, and for that, you need key performance indicators.Read More