5 Key Elements of a Killer LinkedIn Summary

Careers Digital Marketing

Even as it enters its 16th year, LinkedIn remains one of the most popular sites not only for job hunting and recruitment but also for social networking. When you are on LinkedIn, you’re constantly marketing yourself, and at any point in time, a potential employer could “drop by” your digital CV and check you out. 

This is why it’s crucial to keep your profile up-to-date and engaging. You likely only have a few minutes to impress your future client or employer, so you have to make those first few seconds’ count. Read on to find out more about how to make the most of your LinkedIn job search right now.

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Digital Transformations: How Did These Leading Brands Do It?

Campaign Digital Marketing

In digital marketing, things are always changing, evolving, and innovating. Successful companies are expected to make changes throughout the years and one of the most exciting evolutions revolves around going digital.

If you're leading the digital change in your organization and are in need of a little inspiration, read on to find out how some of the biggest brands managed their digital transformation.

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How Digital Marketers Can Tell Better Stories

Content Marketing Digital Marketing

Digital marketing is a multifaceted industry and while everything in the digital marketing funnel is focused on the end sale, a lot of the initial work, like content creation and social media, is really about customer engagement, customer experience, and brand awareness.

The same principles apply to digital storytelling as with traditional marketing: you want to find something that is meaningful to your audience and incorporate this into your strategy. In this blog, we look at the techniques you can use to improve your digital storytelling to increase sales.

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How Social Media Can Enhance Political Campaigns

Campaign Digital Marketing

Political parties across the globe are learning that they must use a blended approach to campaigning if they want to compete with their rival parties. Over the past few years, we’ve seen an uptake in UK and US parties, in particular, using digital and social media campaigns to defeat their opponents. 

In this blog, we highlight how three high-profile political marketing campaigns leveraged digital to successfully promote their nominee.

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14 Valentine’s Day Marketing Ideas for Small Businesses

Campaign Digital Marketing

Valentine’s Day is upon us again, presenting an opportunity to launch some quick holiday marketing campaigns. Holidays give marketers the opportunity to play off of popular topics and create messages that resonate with the masses. Here are 14 ways you can leverage Valentine’s Day marketing for your small business. 

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