5 Social Media Trends to Prepare You for 2018

Content Marketing Digital Marketing

2017 has been a big year for social media. Twitter has seen a 280 character upgrade, visual platforms such as Instagram and Snapchat continue to expand (with rumours of an upcoming 4x4 layout surrounding Instagram), and live stream video is proving to be one of the most engaging formats for reaching an audience. With only three months left in 2017, now is the time to start building your social media strategy for next year. 

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How to Create an Effective Digital Marketing CV

Careers Digital Marketing

Struggling to get noticed? Moving up as a professional in the world of digital marketing can be a serious challenge - one that requires a mix of creativity and strategic thinking to overcome.

Use these five tactics to improve your CV and stand out from other digital marketing applicants.

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What Skills Do I Need to be a Product Marketer?

Careers Digital Marketing

According to CEB Global, 58 percent of consumers have tried a new brand in the last three months that they didn’t even know about a year ago. And while it takes an entire marketing team to bring new customers in, product marketers have one of the biggest roles to play. Check out our comprehensive list of skills that you need to succeed as a product marketer and inspire potential customers.

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6 Ways to Create Shareable Content

Content Marketing Digital Marketing

Content can make or break a brand. Inappropriate, offensive or out-of-touch content can give your brand a bad name and scare off customers, while great content helps you connect with your audience, build positive brand associations and increase revenue for your company. But even great content has to be shared to be seen. So how do you inspire your audience to share what you’ve created? Here are six tips to help you get started!

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Creating a Data-Driven Marketing Strategy

Content Marketing Digital Marketing

To ensure your marketing department is effectively contributing to your business, you need an actionable, data-driven strategy. Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that help your marketing efforts become more successful. Here are 5 steps you can take to ensure you’re using data to effectively drive your marketing strategy. 

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