What is the State of Digital Skills and Wages in Australia?

Careers Digital Marketing

In Australia, there's a constant debate about the political landscape and its association with wages growth – or lack thereof – throughout the country. Although Australians are only defeated by Switzerland in terms of the wealthiest adults in the world, there's an emphasis on the lack of consistent wage growth for employed adults.

Typically, over the last few years, Australians have experienced around 2% in wages growth each year down from 3 or 4%, which was commonly the expectation in previous years. So, what steps can Australian professionals take to garner fair wage increases while employed in fields that require digital skills?

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8 Ways Realtors Can Use Digital Marketing to Boost Sales

Digital Marketing eCommerce

As a realtor, you may have experienced a major shift in the last ten years. Clients are beginning to buy houses in a different way, often beginning with online market research and a clear vision of precisely what they want out of their future home. For best-in-class realtors, digital marketing has come to the forefront of your marketing efforts. From generating new leads to completing successful sales, the real estate industry is now reliant on digital marketing.

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20 Influencer Marketing Statistics that Will Surprise You

Content Marketing Digital Marketing Social Media

As social media becomes a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram models, Twitter personalities and YouTube stars for advice and recommendations on purchasing decisions. 

These influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing.

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Which Countries Have the Most Demand for Digital Marketers?

Careers Digital Marketing

Around the world, the ways we access information, communicate with one another and carry out day-to-day tasks such as banking are increasingly taking place solely online. With over half of the world’s population using the internet, it’s no wonder that the demand for highly skilled digital marketers is growing.

For digital marketers and marketing graduates, this rate of internet usage can significantly impact where their skills are needed most around the globe. In a career that thrives on connection, it’s vital that digital marketers are focusing their efforts on the right population and the right service or product.

So how do digital marketing efforts measure up when compared to other countries around the world, and where are quality digital marketing skills truly in demand?

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How to Produce Shareable Content

Content Marketing Digital Marketing

Every day, about two million blog posts are published and being shared on social media hundreds of millions of times. Pumping out fresh content is only part of the battle. If you want your brand to grow, it takes a lot more thought and effort.

It's crucial to stand out from the crowd in order to grab the attention of consumers. The best way to do this is by creating content that is incredibly shareable.

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