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Joanne Casey

Glow Metrics

Joanne currently runs a web analytics agency GlowMetrics and has over 9 years experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, website analytics and usability.

She has executed and managed many large scale campaigns across the UK and Ireland for a number of high profile clients including Anglo Irish Bank, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P & G, Siemens, Sage, uSwitch, Electric Ireland and Kraft and is a consultant to a wider range of clients aiding their development of corporate analytics strategies.

Joanne is an experienced trainer having developed corporate customised training schemes for a range of clients including Zurich Insurance, Ulster Bank, AXA, Eircom, Tourism Ireland and Audi among others.

She has a particular interest in ensuring clients get the best return-on–investment from offline and online campaigns and is currently in the process of building analytics software to integrate, evaluate and optimise marketing performance.

Topics Covered

  • Google AdWords Advanced
  • Google Analytics Advanced
  • Pay Per Click Marketing
  • Web Analytics