↗ GIAC's Purpose
To promote excellence in the digital marketing sector and to strengthen the profession and career development of digital marketers through the creation of relevant standards, insights and best practices that can be applied globally.
Relevance Through Expertise
INDUSTRY COLLABORATION
The GIAC is dedicated to identifying current standards and future trends in skills, careers, and the digital marketing industry landscape. Our collaboration with industry leaders ensures that DMI certification courses are built and validated by the industry, for the industry. This approach enables us to address the latest skills and adoption needs of marketing professionals globally.
Global Standard Assurance
LEADERS & STAKEHOLDERS
The GIAC comprises the key stakeholders in the industry who shape the present and the future of digital marketing across global brands, key industry platforms, agencies and education. This diverse representation guarantees the highest standard and relevance of DMI certifications worldwide.
GLOBAL INDUSTRY
ADVISORY COUNCIL
Global Academic Advisory Council (GAAC)
A panel of faculty leaders help us to understand the dynamics of how digital marketing is taught in higher education institutions. Informed by this, we create content and certification programs for universities to elevate student employability and support Universities in their efforts to develop future marketing professionals.