Strategy & Planning
Digital Marketing is driving the agenda in marketing departments and this module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile & social.
Objectives & Outcomes
After attending this course, participants will have a clear understanding of how the internet has dramatically changed the way marketing operates. You will understand how digital technologies and marketing methods are changing the way all aspects of marketing are being implemented.