Patricia McGinty

April 16, 2014
by Patricia McGinty

Tweet To Watch And Record TV

A few months ago we talked about the growing relationship of social media and TV and the impact it has on how we watch TV shows. We are now watching more online videos than ever before with 34% of millennials watching more online video than TV. In response, TV networks are starting to find innovative ways to continue to capture the audience.
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Rachel Argyle

March 4, 2014
by Rachel Argyle

Was Ellen’s Selfie The Best Product Placement Coup Of All Time?

As the dust settles on the 86th Academy Awards, reports are abound that Ellen Degeneres’ star-studded selfie wasn’t as spontaneous as we may have been led to believe. It is rumoured that Samsung (purveyors of the device that captured ‘that moment’) negotiated to have the Galaxy smartphone integrated into the show as part of their $18 million advertising package.
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Rachel Argyle

February 7, 2014
by Rachel Argyle

What’s Ruffled Twitter’s Feathers?

Twitter’s shares plummeted yesterday on the back of a double-whammy bad news update, as the microblogging giant announced admit user growth was flat and engagement amongst its 241 million members was on the slide. So is something broken in Twitter?
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Krishna De

February 14, 2013
by Krishna De

Four Valentine’s Day Campaigns To Inspire Your Digital Marketing

Holidays are always an interesting time to be inspired by other organisations who plan innovative and interesting marketing campaigns. St Valentines Day is no different. Here are four ideas that caught my attention. #O2tweetheart O2 in the UK have been hosting a Twitter Competition where they were giving the opportunity to participants to have their [...] Four Valentine’s Day Campaigns To Inspire Your Digital Marketing is an article post from: Biz Growth News - please do share the article with your network if you found it of value. Remember to join our Facebook Page to access 5 marketing tutorials. The post Four Valentine’s Day Campaigns To Inspire Your Digital Marketing appeared first on Krishna De: Content Marketing, Social Media And Social Business Strategy, Education And Mentoring.
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Krishna De

February 4, 2013
by Krishna De

Real time content marketing case study – Oreo and the Super Bowl

So you have decided to sponsor a national sports event. But then the unthinkable happens. That is what faced brands sponsoring the Super Bowl yesterday as it came to a halt when a power surge cut electricity to a large part of the Mercedes Benz Super Dome in New Orleans stopped play. AdAge reports: During [...] Real time content marketing case study – Oreo and the Super Bowl is an article post from: Biz Growth News - please do share the article with your network if you found it of value. Remember to join our Facebook Page to access 5 marketing tutorials. The post Real time content marketing case study – Oreo and the Super Bowl appeared first on Krishna De: Content Marketing, Social Media And Social Business Strategy, Education And Mentoring.
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