Mark Scully

March 21, 2014
by Mark Scully

Search Marketing Roundup: What You Might Have Missed This Week

There have been a number of Search Engine Marketing stories doing the rounds this week. Here we summarise the most important news coming from Google which include the demise of MyBlogGuest, updated Google Alerts filters and mobile accounting for 50% of paid search clicks by the end of 2015.
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Des Martin

August 13, 2012
by Des Martin

OnPage SEO Tips for eCommerce Success

Before the Panda Google algorithm update in 2011, many websites got away with publishing low quality content for the sole purpose of increasing organic search traffic. If the domain had strong authority, it was possible to publish a slightly modified template page targeting a long tailed keyword and reap the rewards. This could be repeated 100s or 1000s of times across a whole range of phrases without effecting the rest of the site. Using a tactic like this nowadays would not only be ineffective, it could also have a negative impact on your entire website leading to a drop in rankings.
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April 25, 2012
by Quinton O'Reilly

Google Continues Clampdown On Webspam By Refining SEO Algorithm

With all sites wanting to gain as much traffic as possible and the workings of search engines becoming more complex, a Search Engine Optimisation (SEO) strategy has become an integral part of any website strategy, but like all strategies, there will always be those who will try to game...
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