On Thursday 7th February, the Digital Marketing Institute hosted a Mobile Marketing Conference in Dublin. Leaders in business and marketing professionals from all over the country came together to hear inspirational speakers from around the globe. These speakers provided us with a vast amount of statistics which clearly shows that 2013 is “the year of the mobile”. Along the way, they shared with us their predictions for the future, experiences with building mobile solutions as well as some great case studies and examples of mobile being used to enhance businesses.
All presentations were both thought-provoking and entertaining.
The “Mission Possible: Mobile Marketing 2013” conference highlighted the importance of Mobile Marketing for businesses.
Topics covered included Search, Social, Broadcast, Gaming, M-Commerce, Apps and Mobile Website Design. The overall theme from the day was that we must start with the customer and work back from there.
Here is a summary of what each of the speakers had to say: